gabrielle nicole pharms

journalist // curator // copywriter

austin, texas || usa

gabrielle nicole pharms

music, booze, and travel writer.


Deep in the Heart of the Lone Star State — Milam & Greene’s Texas-Style Whiskey Takeover

Austin, Texas’ slogan is both a testament to the city’s offbeat character and a call-to-action. “Keep Austin Weird” was coined some 20 years ago, created in support of the city’s many independent businesses. But some grumble that Austin has already lost some of its “weird” in the ensuing decades, due in part to the influx of corporate offices, tech firms, and high-rises.
Good Beer Hunting Link to Story

Tasting Notes On Woodford Reserve’s Crazy-Expensive Baccarat Edition

UPROXX Link to Story

A B2B Copywriter’s Top 5 Tools for ABM

In a world full of noise, it’s easy for your company’s message to get lost—especially if you’re not strategic in identifying your audience. As the popularity of account-based marketing—specifically tailoring content and creating unique messaging for individual accounts—continues to rise, the pressure is on for marketers to create campaigns that are more targeted and distinctive than ever before.

Becky Paskin On Sexism In Spirits And The ‘Whisky Bible’ Controversy

UPROXX Link to Story

Let’s Take This Online: Why Virtual Events Work for B2B Marketing

They’re among the hundreds of leading in-person conferences and conventions canceled or significantly altered due to the threat of COVID-19. However, many B2B companies are meeting these challenges with innovation: by hosting virtual marketing events. Take the Google Cloud conference, for example, which was intended to be held in San Francisco in April of this year; the organizers transitioned from an in-person experience to a “free, global, digital-first, multi-day event.”.
SEO My Business Link to Story

The Art of Being Kelis

Kelis Rogers, better known as simply Kelis, is the epitome of a Renaissance woman. The Grammy-nominated singer, whose debut album ushered in a new sound, is also an acclaimed chef, entrepreneur, mom and wife. Never one to fit neatly into a box, Kelis isn’t here for your societal definitions. Never was.
Shondaland Link to Story

How A Fashion Photographer Became One of Colorado’s Most Innovative Craft Distillers

Whisky Advocate Link to Story

Tasting Notes On The Newest GlenDronach ‘Kingsman Edition’ Whisky

UPROXX Link to Story

Texas Wineries Form a Political Action Committee to Save the Industry

Eater Austin Link to Story

A Texas Whiskey Writer On the Meaning of Bourbon Heritage Month

Alcohol Professor Link to Story

Exploring The Science Behind Metallica’s Unique Whiskey, Blackened (With Tasting Notes)

UPROXX Link to Story

Doña Vega: How Founder Sonya Vega Auvray Went From PR To Mezcal

When it comes to spirits, many founders, distillers, and mezcaleros, amongst other industry figures have a variety of backgrounds. While some have inherited their craft, others such as the Founder of Doña Vega Mezcal, Sonya Vega Auvray, turned their passion projects into careers. It all stemmed from her 17-year stint at Wetherly Group as a public relations executive.
Forbes Link to Story


gabrielle nicole pharms

published in:

- mixmag
- texas monthly
- houstonia magazine (online)
- the bourbon review
- byline houston (formerly free press houston)
- vinepair
- tidal
- teen vogue (online)
- jay z's life + times
- good magazine
- artist direct
- beatport
- outdoor technology
- vice sports
- insomniac
- wonderland magazine (online)
- vibe magazine (online)
- dj mag
- runway magazine
- billboard (online)
- ily magazine



  • Travel Writing
  • Music Festivals
  • Curator
  • Extreme Sports
  • Social Media
  • SEO
  • Editorial
  • Marketing
  • PR
  • Fashion
  • Art
  • Copywriter